We’re Always with You

The travel company wanted an icon alongside their new logo and to keep their red, yellow, and blue colour scheme, but it didn’t have to stay the exact same hues. To solidify their presence in the digital world, they also requested a brand new app UI design which is easy to use.

The concept is based on human connection, and aims to grab the attention of Trivago’s current smallest audience, 18-24-year-olds (8.78%), while avoiding alienating anyone else who uses the hotel comparison site. The intent is to make the user feel supported and as if they’re being guided by a friend who’s with them all the way, helping them plan the most exciting trip.

This is achieved by hand-drawn note additions to the visuals and includes personal photos (not professional quality, but real people) with handwritten genuine informal reviews about the accommodation, which give it personality and an element of transparency.

The logo stays connected in a personable handwritten type. The icon doubles as both a winky face and an arrow that takes the user on a journey until they’re safely back home.

The atmosphere across all designs utilises warm colours, soft edges, and bright imagery to grasp this friendly feeling.